In the past decade, acquiring new customers and keeping existing ones has become increasingly difficult for content and service providers. With the ever increasing number of online sources comes a flood of content and the requirement to deliver as much variety as possible to the consumer through a single service. The result is that operators are spending more on delivery, but are not making a full return on their investment as viewers find it increasingly difficult to find and access what is on offer.
A solution is needed that combines speed of discovery across all services, with a user experience that minimizes the distance to content on any device. Zenterio and XroadMedia have combined their pay TV offerings to achieve just that.
Learn more by downloading the Solution Brief below.