Interactive TV Monetisation: The Big Picture

With traditional pay TV growth leveling off and consumers becoming less willing than previously to spend additional subscription revenue year-on-year for their existing service offerings, pay TV operators are seeking new ways of making money, primarily from digital activities. However, many offerings launched in recent years that fall under the broad category of ‘interactive services’have been provided for free and there is a large question mark how operators should pursue digital strategies and what the best way is to increase ARPU.

How to make money from interactive services – and which services have the potential to deliver a decent return on investment – are key questions facing service providers as they seek to cater to their subscribers’ demands for more flexible ways of consuming video. With the traditional mainstay of pay TV operators – the linear channel – facing a number of longer-term challenges, it is crucial to make the right choices now.

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