Audience

Zenterio's Measurement & Analytics Tool

Know your viewers

Audience is an end-to-end cloud-based Software-as-a-Service facility for TV audience measurement and analysis. Audience provides actionable insights into how users interact with your platform, across all devices.

Optimize your business

Audience is off-the-shelf with minimal set-up. It provides analytics that can be used to enhance the service offering and optimize content spend, improving ARPU and reducing costs.

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Features

Use the slideshow gallery below to find out more about Audience's different features.

Multi Device

Multi Device

Collects viewing data from any connected device, STB, OTT, second screen, etc.

Audience Measurement

Audience Measurement

Accurately measure content consumption from all devices.

All viewing modes

All viewing modes

Collects and analyses viewing from live, PVR, catch-up and VOD to give a single viewing figure.

Audience Segmentation

Audience Segmentation

Create custom audience segments based on viewing behaviour. Can be used for marketing, upsell, advertising, etc.

Highly scalable/cloud based/SaaS

Highly scalable/cloud based/SaaS

Horizontally scalable architecture designed for millions of devices, SaaS with low capex and no internal maintenance costs.

Business Benefits
  • Get to really know your customers with full census measurement of viewer behaviour
  • Realize new revenue through targeted promotions and service upselling
  • Create interest-based contact lists for in-house or third party promotional activity
  • Ensure carriage fee and content acquisition cost optimization
  • Generate revenue by providing accurate data to the advertising industry
Downloads

Download further information and technical documents.

Contact us about Audience today Contact Sales Team

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