Asia’s pro-audio, film and broadcasting industry trade show
Zenterio attended BroadcastAsia at the end of May in Singapore. The 21st edition of the event took place in the air conditioned splendor of the Marina Bay Sands, away from the heat and humidity of Singapore’s equatorial climate.
As in other parts of the world, Asia is seeing the impact of widespread broadband availability on the TV industry, with Over-The-Top TV services being launched on a regular basis across the region. At the start of the show, PCCW Media’s Viu TV announced that they have added Indonesia to the list of countries that they serve. HOOQ is rolling out across Singtel’s Asian footprint, and ASTRO’s Tribe is another recent OTT example. Digital TV Research expects that OTT revenues in the region will triple over the next five years.
Some pay TV operators in the region, as elsewhere, are responding by adding TV Everywhere offerings, but more striking at the show was the trend towards hybrid pay TV, with a broadband connection to the set-top box being used to bring OTT services to the television screen. Operators can then relatively quickly offer transactional video-on-demand (T-VOD) or subscription video-on-demand (S-VOD) alongside their broadcast channels. This allows a broader range of customers to be targeted, improves customer retention and generates additional revenue for the service provider. Of course it is easier to make this transition if the operator is using a set-top box middleware that has been designed for connected TV, such as Zenterio OS.
As a consequence of this trend and the increasing penetration of mobile devices, Future Market Insights expects VOD revenues in Asia Pacific (excluding Japan) to expand at a CAGR of 14.6% between 2016 and 2026, faster than in any other region.
Outside the show, visitors were able to take advantage of another hybrid – Singapore food – with its Chinese, Malay, Indian and Western influences. Dishes could be sampled at restaurants in the tourist traps along the Singapore river, or elsewhere at any of the many food courts and eating houses available everywhere on the island.
An added bonus for those of us who hope to attend next year!
VP Channel Partner Sales