Zenterio, a leading TV technology and services provider, today announced that it has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe.
Stockholm 12 December 2016 – The acquisition follows the initial investment plan that was drawn up when Zenterio became a minority owner in Adscribe, at that time acquiring 25% of the UK based ad-tech and analytics company.
“We are very excited to strengthen our relationship with Zenterio. Our goal is to help operators effectively measure and monetize their platforms. Access to Zenterio’s customers and partners gives us a global reach that would be difficult to achieve in isolation, and with our products already deeply integrated into the Zenterio OS, we can allow operators to make money more quickly”, says Donal O’Connor, CEO of Adscribe.
By collecting, analyzing and breaking down consumer data into key insights, TV operators will be able to get to know their subscribers in a whole new way. They will also have the opportunity of monetizing that knowledge, as well as adding new services and more relevant content and ads that will increase customer loyalty.
“We are confident that the investment in their analytics software and advertising proposition will help create additional value for the pay TV operator. The Adscribe solutions provide TV operators with the data driven insights that they need to be able to offer an improved consumer experience”, says Jorgen Nilsson, CEO of Zenterio.
Data analytics and interactive advertising are areas of the TV industry where there is a major business opportunity as it is currently underdeveloped and lacks the measurability that advertisers have grown accustomed to.
“Having a dedicated team with extensive marketing and TV advertising experience together with their proprietary data analytics and advertising solutions gives us yet another way to enter into new customer relationships independently of Zenterio OS. Providing the data analytics and advertising solutions as separate entities also means that the sales cycle will be much shorter”, concludes Jorgen Nilsson, CEO of Zenterio.
For more information, please contact:
Jorgen Nilsson, CEO
Phone: +46 13 36 39 50
Zenterio provides an independent OS for interactive TV aimed at creating an industry standard. Zenterio also offers an intuitive multiscreen UI, a powerful Data Analytics solution, Consulting Services and additional Value Added Services to TV operators. Zenterio partners with global system integrators, set-top box suppliers, CA/DRM providers, chip-set manufacturers and services providers. Zenterio has offices in Stockholm, Linköping and Atlanta and is owned by private investors and private equity firm Scope. The Chairman of the Board is former Nokia CEO Mr. Olli-Pekka Kallasvuo and the CEO is former Ericsson executive Mr. Jorgen Nilsson. For more information please visit zenterio.com.
Adscribe help TV operators to better understand their customers and in the process open up new revenue opportunities through data and advertising.
Our cloud-based big data platform facilitates the collection and analysis of TV viewing data across multiple devices, enabling our clients to use this data to improve customer experience and drive revenue.