tockholm (14 March 2014) — Zenterio, provider of the independent operating system platform for interactive TV, and Digital TV Europe reveal new survey findings in a white paper entitled “Interactive TV: The Big Picture.”
Involving more than 200 executives from TV operators and industry professionals worldwide, the survey addresses the challenges operators face in providing interactive TV services to their customers.
- 92% of survey participants see a need to upgrade their TV service by launching new interactive services. However, their existing legacy infrastructure stands in the way.
- 69% of respondents experience problems running multiple operating systems on set-top boxes (STBs).
- The survey shows the main problems operators experience running multiple operating systems for STBs are costly operations and maintenance (61%), long launch times for new services (53%), high costs for customer support (45%), and inefficiencies in sourcing STBs (36%).
- 81% of operators say they would benefit from running one operating system for STBs as this would simplify service roll-out and decrease time to market.
The whitepaper also shows that over-the-top (OTT) services are viewed as both a threat and an opportunity by pay-TV providers, with relatively few respondents viewing OTT simply as a threat to their existing business.
”This survey clearly indicates something we have believed for a long time: that a complex infrastructure for set-top boxes hinders operators from being innovative in their markets,” says Samuel Lindstedt, CEO for Zenterio. “TV operators should implement one unified operating system on all set-top boxes to be able to launch interactive services cheaper and faster. That’s something Zenterio can help operators achieve.”
Zenterio develops an independent software platform, Zenterio OS, for interactive TV that is positioned to become a global standard. Zenterio’s software can be used on any new and existing hardware. With Zenterio OS, operators can quickly and cost-effectively provide new interactive services and applications. Zenterio partners with global system integrators, set-top box suppliers, CA/DRM providers, and chipset manufacturers. The company evolved from the former Nokia Home Communication, which Nokia divested in 2002. Its headquarters are in Stockholm and its R&D center is in Linköping, Sweden. The company has sales offices in Prague and Milan. Zenterio is an unlisted company and is mainly owned by private investors and private equity firm Scope. The chairman of the board is former Nokia CEO Mr. Olli-Pekka Kallasvuo.