Europe is the most diverse region in the world for Pay TV. It includes some of the pioneers of digital TV as well as some of the newest service providers. There are markets that are mature and those that are experiencing rapid growth. Europe has some of the smallest countries and some of the largest, with multiple languages and multiple layers of regulation.
Adding to this complexity is the widespread availability of broadband both in and out of home. As elsewhere, consumers expect to be able to watch their TV wherever they are, on whatever device they have with them.
The solution to minimizing the cost of this complexity is to reuse technology across different devices and across different regions. However this needs to be done in a way that still allows the service to be tailored to the requirements of each individual market. Monolithic, off-the-peg solutions don’t meet this need, and can lead to expensive vendor lock-in. Zenterio’s STB middleware and JetUI user experience solutions avoid these shortcomings by integrating all of the common pay TV technologies, whilst at the same time enabling customization according to an operator’s specific business needs.
In addition, Zenterio’s technology scales depending on the performance of the hardware. It not only allows operators to roll out the same user experience on new devices, but also to back fit new services on set-top boxes that have already been deployed. This generates huge savings in box costs and facilitates unification of backend infrastructure minimizing recurring costs as well.
Operators also need to help consumers find content. Online video-on-demand services are proliferating alongside multichannel broadcast offerings making it increasingly difficult for consumers to understand what is available. Fortunately the same connectivity that enables those services allows viewing data to be collected and combined with content metadata and other subscriber information to enable recommendations and promotions to be made to the user. These personalization features are a key factor in winning and keeping subscribers. Similarly, viewing data allows operators for the first time to measure audience sizes accurately. This provides key insights for advertisers and can be used as a source of revenue in its own right. Zenterio’s has developed its Audience and Engage products and services to help operators exploit these opportunities.
ANGA COM 2017 takes place from May 30 to June 1, 2017 in Cologne, Germany. We will be available at the show to discuss how these products can help you to optimize and monetize your services, and roll out new ones in the most cost-effective way. To book a meeting, please visit the official ANGA COM page on our website.