Zenterio participated in the 16th annual CSTB’2014 Forum and Tradeshow at Moscow’s “Crocus Expo” Centre. The 3-day event is the largest and most notable electronic media event in Eastern Europe and its main focus is on the large Russian and CIS country markets.
During the tradeshow, a lot of the trends that we have been seeing over the past year reemerged, with the main themes being support for 4K technology and how operators can bring their networks up to date and primarily expand via OTT & IPTV solutions in order to accrue new revenue.
The event was well attended with 23800 people putting in an appearance over the course of the 3 days to meet with 500 exhibitors from 27 different countries showcasing the latest in TV technology. Included in these were both Zenterio and recently acquired 27M who managed to not only make an impression but also secure new business.
Even though the instability in the region means that there is a more prevalent price sensitivity, there is still a huge potential to tap into with approximately 17 million pay-tv subscribers.