One thing stands out when I try to summarize my impressions from the Consumer Electronics Show (CES) – Connected. Everything around us is getting connected. Everything from refrigerators to cars, wristbands, watches, smart phones, tablets, alarm systems, ovens, freezers and so on. You get the idea. But leaving the impressions as a consumer behind me. What did Zenterio do there?
CES can be seen as an international melting pot where most of our existing and potential customers and partners meet in a very inspirational environment. TV has always been in focus at CES. This year there was a lot of focus on 4k and HEVC. Watching a 4k 10-bit video on a 50-60 inch screen is just amazing. It takes the TV experience to a whole new level. We also started to see 8k coming into play. TV vendors are also pushing out new interactive services at a very high rate. Today even the mid-end TV sets (from €1000) are connected, something that only 2-3 years ago was reserved for the high end TVs costing from €2000.
I’m going to be honest and say that I have tried most of the connected TV sets available on the market. And the user experience on those is quiet far away from what both I as a consumer expect, but also what a Pay-TV operator would consider a great user experience. Luckily, Zenterio has quietly progressed work around how we can help Pay-TV Operators leverage customer acquired TV-sets, as well as giving the TV vendors a possibility to position themselves within the Pay-TV world. Stay tuned for more info on that.
Zenterio regards Pay-TV operators as the ones being best positioned to come out as winners against the growing OTT service providers like Netflix, Amazon, HBO etc. We can also see that interest is rapidly increasing for Zenterio’s solution among Pay-TV operators. They need us to cut time to market, offer a more agile approach and of course to take control over the fragmentation of software within TV devices that they are suffering from.
Consumer Electronic Show (CES) 2015 in numbers:
- 200.000 square meter of exhibit space
- 3,600 exhibitors
- 170.000 visitors over 4 days
Andreas Eriksson, CTO office