Zenterio Data Analytics & Advertising
Below you will find all of Zenterio’s articles, white papers, product information and press releases that pertains to our data analytics and advertising offering.
Audience measurement by pay TV operators is now simple to implement and offers operators the possibility of increased ARPU and reduced churn. Accurate viewing data is a valuable resource that the advertising industry is willing to pay for.
Pay TV viewers spend a remarkable amount of time browsing the TV user interface (UI). This offers new opportunities for service providers. Using easy to set-up tools, the UI can be used as a promotions vehicle for content and services, or space for ads can be sold to advertisers to provide an additional source of revenue.
Zenterio, a leading TV technology and services provider, today announced that it has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe.